In marketing there are different tools and techniques that are offered to site owners. In most of these categories there are many differences. One of these categories is article writing. With in this category there are different types of articles and writing styles. Because businesses are multi-dimensional it is important that these different types be used to entertain, educate, inform visitors, customers and prospects.
Informational articles are just that, to inform or educate the reader. They may be based on a specific topic, product or cover an entire category. These articles may be filled with facts, statistics and other truths that the reader is looking for. These articles are generally explaining the information to the reader in a conversational manner, making them more comfortable or aware.
Traffic building articles are used to drive visitors to a particular site. SEO is the most popular form of traffic articles. Keywords or phrases are sprinkled through the site therefore increasing the likelihood of the search engines finding them. Popular keywords are the purpose of this type of article.
Sales articles, aim to give the customer a spill about how wonderful the product or service truly is. In many cases these sales informational pieces are in the form of a sales page or introduction to the visitor so they may learn more about the product. This type of article is full of the positive features of the product and the main goal is selling the product and site as a whole.
Any of these articles can and should be used in conjunction with one another. After all they can also be combined into a sales and informational piece. Because the internet is so flexible, marketing is a matter of a site owner's imagination.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
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